Your coaching method, in your clients’ pocket.
A branded app for fitness, nutrition, life and business coaches. Clients see today’s plan, tick off habits and message you, every day, under your name.
Built around how you work.
Most coaching platforms give every coach the same app with a different logo, or charge a monthly fee for a “branded” version. Your clients still feel like they’re using someone else’s product.
An app of your own is built around how you actually coach: the habits you track, the check-ins you ask for, the way you talk. It keeps clients engaged between sessions, which is where results (and renewals) come from.
Features clients use every day.
A starting point, not a fixed menu. Anything you picture can go into your brief.
Small moments, every day.
No need to switch systems.
Keep your current tools. We connect to or link out to what you already use: Stripe for payments, Calendly or Acuity for sessions, Google Sheets, Zoom, or a course platform. If you’re moving away from an all-in-one platform, we can import your clients and programs.
Fixed price, no surprises.
You know the full cost before we start. The care plan ($199–299/month) is optional; your app keeps working without it.
Starter
A first version of one core program.
- One main flow: habits, lessons or check-ins
- Your branding and content
- Progress tracking
- iOS or Android, or a web app for both
Growth
An everyday habit loop.
- iOS and Android
- Challenges, streaks and achievements
- Push reminders in your voice
- Admin panel for your content
Premium
Bigger apps and integrations.
- Everything in Growth
- Integrations with your tools
- Custom features to your spec
- Web dashboard for your team
Founding client pricing
Our first three clients get Starter for $6,900, Growth for $9,700 and Premium from $16,000, in exchange for a short review and permission to show the app in our work.
Questions from coaches.
How is this different from Trainerize, TrueCoach or Kajabi?
Those are platforms many coaches share, and their branded apps are usually a monthly add-on with a fixed design. A Kitewell app is built for your method and brand, published under your developer account, and paid for once.
Can I sell my coaching through the app?
Yes. Depending on what you sell, Apple and Google may require in-app purchase, or you can link to your own checkout where the rules allow it (US apps can currently link to web checkout). We set up the option that fits your pricing.
Can clients message me inside the app?
Yes, private one-to-one chat with text, photos and voice notes, plus announcements to all clients or a group.
I coach in groups. Does that work?
Yes. Cohorts, team challenges and shared leaderboards are common requests and fit the same app.
How long does it take?
Usually about 6 weeks from an agreed scope to App Store submission. You see a clickable demo with your brand within 48 hours of your brief.
Do I have to be in the App Store?
No. You choose: App Store and Google Play, a web app, or both, at the same price. A web app installs from the browser to the home screen with your icon, opens full screen like any app and can send push notifications (on iPhone once it’s added to the home screen). It launches faster, needs no Apple developer account or app review, and payments go through your own checkout with no App Store commission. Store apps are easier to find and can use extras like widgets and Apple Wallet. Many clients start with a web app and add the store versions later.
Apps for more businesses.
See your app before you pay for it.
Send a written brief. We reply within one business day with a fixed scope and price, and a clickable demo with your brand within 48 hours. No calls required.