Featured work
Axolove
Our own app for couples: shared daily tasks, streaks, games and swipe-to-match. 9 languages.
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Live demo
See your app before you pay for it.
Pick what you run and type your business name. The phone shows the kind of app we build for you. Your real demo, with your content, arrives within 48 hours of your brief.
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Our work
Two very different apps, one craft.
A daily app for couples and a patient portal for a clinic, built from the same tested building blocks.
Axolove
Our own app for couples. Two partners raise one virtual pet by doing small things for each other every day.
- Shared daily tasks, streaks and levels
- Swipe-to-match for movies, recipes and dates
- Couple games with answers that open when both reply
- AI chat, subscriptions, 9 languages
Clinic portal
A clinic in your pocket for patients, and a live view of the business for the owner: revenue, expenses, profit by location, provider utilization and the treatment plans still waiting to be booked.
- Patients confirm or reschedule visits in one tap and follow their treatment plan
- Doctors send aftercare notes from a template in two minutes
- Front desk sees who is due back: overdue cleanings, unbooked plans
- Owner dashboard: finances, providers, patients and pilot metrics
What we build
Everything your clients need to keep showing up.
Daily practiceToday's task, lesson or check-in, one tap from the home screen.
Streaks & levelsBelts, stages, levels or badges that make progress visible.
Reminders in your voicePush notifications at the right time, written the way you talk.
Partners & groupsShared streaks for couples, cohorts, families or teams.
Progress & check-insWeekly goals, photos and journals you and your client both see.
AI assistantAn optional helper that answers only from your own material.
MembershipsSubscriptions and perks, or a link to the billing you already use.
Admin panelUpdate programs, challenges and tips yourself, no developer needed.
Picture a feature that isn't on this list?
A prayer journal, tournament sign-ups, a practice metronome, a rewards wallet: describe it in your brief and we'll build it to your spec and show it in your demo.
Why own it
Own your app instead of renting one.
Course, booking and coaching platforms charge every month for a branded app, and it mostly handles logins and schedules.
| Typical platform app add-on | A Kitewell app | |
|---|---|---|
| Cost | $100–600 a month, every month | One fixed price, care plan optional |
| Daily habit features | Rarely: built for logins and booking | Built around your daily practice |
| Your brand | Shared design with every other customer | Your name, colours and voice throughout |
| App Store listing | Often under the platform's account | Under your own developer account |
| Your tools | Move to their system | Works with the booking, course or billing tools you use |
Platform prices vary by plan and change over time; ranges are typical published prices for branded-app add-ons as of 2026.
Process
From your brief to the App Store.
No sales calls. You describe what you need in writing, and everything we agree on is in writing too.
01Send a written briefYour program, your clients, what they should do every day and the features you picture.
02Scope and demoQuestions, a fixed scope and price, and a clickable demo with your brand within 48 hours. Free.
03We build itUsually about 6 weeks. Payments in three milestones: 50% to start, 30% at a working version, 20% at handover.
04Launch as yoursWe prepare and submit the app under your account, then hand over everything.
Pricing
Simple, fixed prices.
You know the full cost before we start. Changes outside the agreed scope are quoted separately, never added silently.
Starter
$8,900
A first version of one core program.
- One main flow: daily habits, lessons or check-ins
- Your branding and content
- Progress tracking
- iOS or Android, or a web app for both
Most popular
Growth
$14,900
For programs that want an everyday habit loop.
- iOS and Android
- Challenges, streaks and achievements
- Push reminders in your voice
- Admin panel for your content
- Usage analytics
Premium
$24,900 +
Bigger apps and deeper integrations.
- Everything in Growth
- Integrations with your existing tools
- Custom features to your spec
- Web dashboard for your team
Founding client pricing
Our first three clients get Starter for $6,900, Growth for $9,700 and Premium from $16,000, in exchange for a short review and permission to show the app in our work.
Optional care plan, $199–299/monthUpdates, fixes and new iOS and Android versions. Not required: your app keeps working without it, and you can stop any time.
Paid at cost by youApple and Google developer fees, hosting and any paid third-party services. Read the full cost guide →
Who it's for
Anyone who works with clients again and again.
Fitness & nutrition coachesPersonal trainersYoga, pilates & barre studiosGyms & CrossFit boxesMartial arts schoolsDance & music schoolsSports clubs & academiesKids' activities & campsTutoring & language schoolsOnline courses & communitiesLife & business coachesRelationship & marriage programsChurches & ministriesTherapists & counselorsDental & orthodontic clinicsMed spas & aestheticsPhysical therapy & chiropracticDietitians & wellness clinicsSalons, spas & beautyPet trainers & groomersClubs & membership organizationsSmall businesses with loyal customers
FAQ
Questions people ask.
Do we need to get on a call?
No. Everything starts from your written brief, and questions go back and forth by email. If you prefer to talk, we're happy to, but it's never required.
Do I need my own Apple and Google developer accounts?
Yes. The app is published under your accounts, so you own the listing and the relationship with your users. We help you set them up and get limited access to submit builds for you. Apple charges $99 a year and Google a one-time $25.
Who owns the app?
You own your brand, your content and your users' data. The contract spells out your rights to the finished app. Our general building blocks stay ours, which is part of why the price is fixed and the build is fast.
Can it work with the tools I already use?
Usually, yes. We connect to common booking, course and billing tools, or link out to them, so you don't have to move your business to a new system.
Can you guarantee App Store approval?
No one can. We build to Apple's and Google's guidelines, test before submitting and handle reviewer questions, but the final decision and review time are theirs.
Do you work with clinics and health data?
For US clinics we build apps that don't store patients' medical records: loyalty and memberships, appointment reminders, general aftercare guides, education content and owner dashboards on business data. We don't take on apps that need HIPAA compliance, so if your app must store diagnoses, treatment history or medical photos, we're not the right fit. The clinic portal in our work was built for a pilot outside the US, where those rules don't apply.
What happens after launch?
You get the documentation and access to everything. The care plan ($199–299 a month) is optional: the app keeps working without it. If you want us to keep it updated for new iOS and Android versions, it comes with an agreed list of work and you can cancel any time.
Do I have to be in the App Store?
No. You choose: App Store and Google Play, a web app, or both, at the same price. A web app installs from the browser to the home screen with your icon, opens full screen like any app and can send push notifications (on iPhone once it’s added to the home screen). It launches faster, needs no Apple developer account or app review, and payments go through your own checkout with no App Store commission. Store apps are easier to find and can use extras like widgets and Apple Wallet. Many clients start with a web app and add the store versions later.
Start here
Describe your app. See it before you decide.
The more specific your brief, the closer the demo. We reply within one business day with questions or a fixed scope and price, and send a clickable demo within 48 hours. No calls required.
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